Bogosse
Each Bogosse shirt offers either an original esthetic detail or a functional one that is guaranteed to draw attention and compliments. The Bogosse look is unmistakeable. Worn and loved by celebrities and men of style around the world (Usher, Ryan Seacrest, Howie Mandell, Marc Anthony, Samuel Jackson), Bogosse is often imitated but never duplicated.
THE MIAMI HERALD, JANUARY 17, 2006
Being told that someone you don't know is wearing your clothes might be disconcerting. When brothers Patrick and Fabrice Tardieu received a telephone call to that effect last spring, it made their year.
A frantic friend ''urged me to turn my television to American Idol,'' Fabrice says.
Host Ryan Seacrest, standing center stage and under the spotlight, sported a black dress shirt of Jacquard fabric, with square brown buttons and golden brown stitching -- a creation of the Tardieu brothers, who came to Miami from their native Haiti to found a fashion empire.
That evening was the first big break for the Tardieus.
With little fanfare and literally no money to pay themselves a salary, the brothers Tardieu immediately began to develop Bogosse -- derived from the French phrase for a stylishly handsome man.
As for Akiba, owner of Lulu and Lulu Couture in the Bal Harbour Shops and the first vendor in the United States to carry Bogosse, he insists it's one of the best fashion lines he's ever seen.
''I knew immediately there was a market for them,'' Akiba says. ``I was so impressed with the shirts, I gave him an order for my stores. And they have sold very well.''
And Bal Harbour's not the only place Bogosse shirts are selling very well. From selling just a handful the first year, in 2005 Patrick and Fabrice have sold worldwide, including stores in Marseille, France, and Fukuoka, Japan.
Aside from Idol's Seacrest, Bogosse shirts have graced the backs of other celebrities: Alfonso De Anda, Mexico's own version of Seacrest, donned Bogosse at a Billboard music award show; R&B powerhouse Usher rocked a Bogosse shirt on the red carpet at the 2005 Chanel Costume Institute Gala. Crunk rap guru Lil' John wore Bogosse to a formal MTV event. And Miami Heat center Shaquille O'Neal flossed in Bogosse on the cover of Ocean Drive magazine.
Being told that someone you don't know is wearing your clothes might be disconcerting. When brothers Patrick and Fabrice Tardieu received a telephone call to that effect last spring, it made their year.
A frantic friend ''urged me to turn my television to American Idol,'' Fabrice says.
Host Ryan Seacrest, standing center stage and under the spotlight, sported a black dress shirt of Jacquard fabric, with square brown buttons and golden brown stitching -- a creation of the Tardieu brothers, who came to Miami from their native Haiti to found a fashion empire.
That evening was the first big break for the Tardieus.
With little fanfare and literally no money to pay themselves a salary, the brothers Tardieu immediately began to develop Bogosse -- derived from the French phrase for a stylishly handsome man.
As for Akiba, owner of Lulu and Lulu Couture in the Bal Harbour Shops and the first vendor in the United States to carry Bogosse, he insists it's one of the best fashion lines he's ever seen.
''I knew immediately there was a market for them,'' Akiba says. ``I was so impressed with the shirts, I gave him an order for my stores. And they have sold very well.''
And Bal Harbour's not the only place Bogosse shirts are selling very well. From selling just a handful the first year, in 2005 Patrick and Fabrice have sold worldwide, including stores in Marseille, France, and Fukuoka, Japan.
Aside from Idol's Seacrest, Bogosse shirts have graced the backs of other celebrities: Alfonso De Anda, Mexico's own version of Seacrest, donned Bogosse at a Billboard music award show; R&B powerhouse Usher rocked a Bogosse shirt on the red carpet at the 2005 Chanel Costume Institute Gala. Crunk rap guru Lil' John wore Bogosse to a formal MTV event. And Miami Heat center Shaquille O'Neal flossed in Bogosse on the cover of Ocean Drive magazine.
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Bogosse